Why unscripted? Experts agree that web surfers avoid online content that feels like tired old-school advertising. That's why we model SunPop videos around the unposed approach that presents a real conversation with a real person, helping you show viewers why they should trust you with their business.
Don't act if you're not an actor. It's unconvincing.
You'll notice the people in SunPop videos seem more natural, at ease, and genuine. That's because we've spent years perfecting methods to succinctly capture insightful footage from regular people like you, people who would rather eat nails than deal with scripts, lights, and cameras - in fact, one of our biggest secrets is how you'll never notice a camera.
"Unscripted" doesn't mean you just have to wing it!
It would be silly to expect regular people to deliver great footage without anything at all to lean on. There's a reason most studios use scripts. It takes less technique. A mediocre crew can at least get something relying on scripts, even if it's cheesy. But viewers can tell the difference between scripted and natural. So why doesn't every studio do this? Obviously, it doesn't work for them. Humility aside, it takes a special studio and a closely-guarded process that's been honed for years to stay on message and invisibly support you enough to make this work, and be easy for you.
It's worth it.
Viewers sense the honesty when you pause to search for just the right word. They see the authenticity of your quirky glance across the room, and your sincerity is the stuff that other studios can only dream of.
